BIPP's research team participated in an inhouse lecture by Mr. Asad Ejaz Butt, former Director at the Institute, on tourism policy for Pakistan.
BIPP's research team participated in an inhouse lecture by Mr. Asad Ijaz Butt, former Director at the Institute, on tourism policy for Pakistan. The presenter shared the case study of evidence-based policymaking used for devising an upcoming tourism policy. The audience was informed about the importance of multi-stakeholder perspectives, standardization, skills development, cultural sensitivity, governance, infrastructure, and regional competitiveness as key elements used for exploring the tourism sector in Pakistan. The presentation ended with a question and answer session. The speaker and audience exchanged ideas regarding tourism in Pakistan and the process of evidence-based policymaking. The following suggestions were made by the audience: (i) The possibility of maximizing, while formatting the tourism policy, the different genres of tourism e.g. eco and natural tourism, agri-tourism, heritage and history tourism, religious tourism, etc. should specifically be explored. (ii) Secondly, under each genre, the objectives of tourism policy for each category should be specifically spelled out with inextricable component of presenting the plesant positive and hospitable face of Pakistan contextulized within its rich indigenous value-system. (iii) To start with the engagement of the government at all stages of developing tourist resorts will be sine-qua-non, in due course full space needs to be provided to the private sector for spearheading the tourism sector in Pakistan.